Dehradun, Uttarakhand Available for consulting

Nine years building brands, organisations, and the trust that holds them together.

I am a brand and marketing consultant, a performance marketer, and co-founder of an NGO, having worked with more than 500 children in the last 10+ years across Dehradun. I work best where plans have to survive real people, real budgets, and real deadlines.

Start a conversation → See the work

PAWAN SINGH MEHTA

9+Years, professional practice

10+Years, social development

500+Children reached

20+Brands shipped

Organisations I have built for and served

Badlaav Foundation Uttarakhand Ultimate Saurya Saathi Art of Living Investor Gurukul Green Avengers R&D Pagdandi Foundation EO Uttarakhand Pincode Bharat

01What I do

Where I am most useful.

Most clients need more than one of these at once, which is usually the point. A brand nobody can find, and a campaign with nothing solid behind it, fail for the same reason.

NGO Consulting

Strategy, brand, and fundraising communication for organisations doing social work. I co-founded and run one, so I know what a shelter home actually needs from a website, and what a donor actually reads before deciding.

Strategy Programme architecture Fundraising & donor journeys Impact reporting CSR partnerships Volunteer engagement Grant readiness 80G, 12A & FCRA guidance

Brand & Marketing Strategy

Positioning, identity systems, and go to market planning built to hold up as an organisation grows. A complete brand visual system covering colour, type, voice, and usage rules, rather than a logo file and good wishes.

Brand strategy Positioning & messaging Customer & market research Brand visual system Identity systems Go to market planning Website & print

Performance Marketing

Meta and Google ads built around a simple path I can draw for you on one page, with tracking set up before the first rupee is spent, so every result traces back to something real.

Lead generation Campaign based marketing Re-targeting Meta & Google Ads Conversion tracking Landing pages Attribution reporting

02Selected work

Four organisations, four different problems.

Each of these started with a business problem, not a design brief. The links go to the live sites, so you can judge the work yourself.

badlaavfoundation.in

Social impact

Badlaav Foundation

Government shelter homes cover the basics. What Badlaav needed was a site and a brand that could raise funds and genuine belief in what happens once the basics are met. I built the whole site across three programmes, backed by an eleven chapter brand guide with a seven colour palette.

500+Children reached

100%Board pass rate

4/7Sainik School clears

Visit live site →

sauryasaathi.com

Clean energy

Saurya Saathi

Solar in India runs on confusion, and on installers who disappear after the sale. I built a Hindi first, trust led site around a clear four step process, anchored in a brand guide with five named values: Saath, Samajhdaari, Sankalp, Prakriti Prem, Imandari.

90%Avg. bill reduction

25yrPanel warranty

Visit live site →

greenavengers.com

Cleantech research

Green Avengers R&D

A sustainability research firm needed a credible public face for scientific collaborations. The site translates deep research, carbon black purification and sustainable nanocomposites, into a story that reads clearly to a partner or a funder.

Visit live site →

pagdandifoundation.com

NGO / Rural livelihoods

Pagdandi Foundation

A rural livelihoods charity doing strong work on the ground, with almost no public presence to show for it. I laid the programmes out clearly online, so donors and partners can understand the work in about a minute and know exactly how to get involved.

Visit live site →

03Why I do this

Government shelter homes in Dehradun cover a bed, a meal, and a school seat. What they find hard to cover is the belief that a different life is available to you.

We started Badlaav Foundation to work on that gap. Over the last 10+ years it has reached more than 500 children across shelter homes in the city. Every child in our board cohort passed. Four of seven cleared the Sainik School entrance.

Running it taught me more about marketing than any campaign has. When you have to reach a donor, a district officer, and a fourteen year old in the same week, you learn that persuasion is mostly respect: work out what the person in front of you actually needs, then say it plainly.

That is the discipline I bring to client work. It is why I would rather ask what a website has to achieve than what it should look like, and why the brands I build tend to hold up once I hand them over.

Pawan Singh Mehta President & Co-founder, Badlaav Foundation

04Where I serve

Where I give my time, and why it matters.

Running an organisation teaches you things that advising one never will. These roles are the reason clients trust me with the parts of the work that carry real weight.

Badlaav Foundation

President & Co-founder

Working with more than 500 children in shelter homes across Dehradun, across three programmes covering education, life skills, and alumni support. I lead strategy, fundraising, partnerships, and the brand.

Instagram Website

Organisation building Fundraising Programme design

Uttarakhand Ultimate

Secretary

The state flying disc association. Building a sport that runs on self refereeing and spirit of the game into a community across Uttarakhand, from first time players through to state representation.

Instagram

Governance Community growth Event operations

Art of Living

Volunteer

Long running volunteer work supporting community outreach, social media, and digital strategy. It is where a good deal of my thinking about service, patience, and working with people comes from.

Instagram

Community outreach Social media Digital strategy

05In their words

What people say after working with me.

Pawan has done a wonderful job in designing my website in an amazingly professional way. He has helped me take my business from an offline model to a hybrid online and offline model. I would highly recommend Pawan to any business that needs a hand improving their internet presence.

Saral Agarwal, CWM®

Chartered Wealth Manager, Investor Gurukul

Pawan Mehta has worked with me for his expert work in graphics. He is a talented and hardworking personality who knows how to handle situations and work together at the same platform. His ability to handle multiple projects made a dramatic increase in the productivity level of our institution.

Dr. Bhavna Kumar

Associate Professor, DIT University

There is no better team than Web Design Technologies. They are one of the most dedicated professionals I have worked with. Their expertise in Web Development and Graphics Design is surely considerable.

Ekta Agarwal

Pagdandi Foundation

Nine years building brands, organisations, and the trust that holds them together.

Where I am most useful.

NGO Consulting

Brand & Marketing Strategy

Performance Marketing

Four organisations, four different problems.

Badlaav Foundation

Saurya Saathi

Green Avengers R&D

Pagdandi Foundation

Brand identity systems

Print & brochures

Social media

Accounts I run and have run.

@uttarakhand.ultimate

@thebadlaavfoundation

@dyoresort_mukteshwar

@lycheebagh_dehradun

@chevronresorts

@weddingsby_chevronresorts

@pincodebharat

@dishaaforest

@address.india

@raavierabytheganges

@eouttarakhand

@thesamsaara_

Where I give my time, and why it matters.

What people say after working with me.

Tell me what youare working on.I would like to hear it.

Tell me what you
are working on.
I would like to hear it.