Dehradun,
Uttarakhand
Available for
consulting
Each of these started with a business problem, not a design brief. The links go to the live sites, so you can judge the work yourself.
Government shelter homes cover the basics. What Badlaav needed was a site and a brand that could raise funds and genuine belief in what happens once the basics are met. I built the whole site across three programmes, backed by an eleven chapter brand guide with a seven colour palette.
Solar in India runs on confusion, and on installers who disappear after the sale. I built a Hindi first, trust led site around a clear four step process, anchored in a brand guide with five named values: Saath, Samajhdaari, Sankalp, Prakriti Prem, Imandari.
A sustainability research firm needed a credible public face for scientific collaborations. The site translates deep research, carbon black purification and sustainable nanocomposites, into a story that reads clearly to a partner or a funder.
Visit live site
A rural livelihoods charity doing strong work on the ground, with almost no public presence to show for it. I laid the programmes out clearly online, so donors and partners can understand the work in about a minute and know exactly how to get involved.
Visit live site
For the last five years that has meant leading digital strategy for premium real estate and lifestyle projects, alongside brand and marketing work for businesses and organisations. I am also co-founder of an NGO that has worked with more than 500 children across Dehradun. I work best where plans have to survive real people, real budgets, and real deadlines.
Most clients need more than one of these at once, which is usually the point. A brand nobody can find, and a campaign with nothing solid behind it, fail for the same reason.
Five years directing digital strategy for premium residential and lifestyle projects: the media, the positioning, and the technical build. Those pipelines have produced more than 12,000 qualified enquiries across 15+ projects, and 6,000 more across hospitality and lifestyle.
Meta and Google ads built around a simple path I can draw for you on one page, with tracking set up before the first rupee is spent, so every result traces back to something real.
Positioning, identity systems, and go to market planning built to hold up as an organisation grows. A complete brand visual system covering colour, type, voice, and usage rules, rather than a logo file and good wishes.
Strategy, brand, and fundraising communication for organisations doing social work. I co-founded and run one, so I know what a shelter home actually needs from a website, and what a donor actually reads before deciding.
Government shelter homes in Dehradun cover a bed, a meal, and a school seat. What they find hard to cover is the belief that a different life is available to you.
We started Badlaav Foundation to work on that gap. Over the last 10+ years it has reached more than 500 children across shelter homes in the city. Every child in our board cohort passed. Four of seven cleared the Sainik School entrance.
Running it taught me more about marketing than any campaign has. When you have to reach a donor, a district officer, and a fourteen year old in the same week, you learn that persuasion is mostly respect: work out what the person in front of you actually needs, then say it plainly.
That is the discipline I bring to client work. It is why I would rather ask what a website has to achieve than what it should look like, and why the brands I build tend to hold up once I hand them over.
Running an organisation teaches you things that advising one never will. These roles are the reason clients trust me with the parts of the work that carry real weight.
Working with more than 500 children in shelter homes across Dehradun, across three programmes covering education, life skills, and alumni support. I lead strategy, fundraising, partnerships, and the brand.
The state flying disc association. Building a sport that runs on self refereeing and spirit of the game into a community across Uttarakhand, from first time players through to state representation.
Long running volunteer work supporting community outreach, social media, and digital strategy. It is where a good deal of my thinking about service, patience, and working with people comes from.
“Pawan has done a wonderful job in designing my website in an amazingly professional way. He has helped me take my business from an offline model to a hybrid online and offline model. I would highly recommend Pawan to any business that needs a hand improving their internet presence.”
“Pawan Mehta has worked with me for his expert work in graphics. He is a talented and hardworking personality who knows how to handle situations and work together at the same platform. His ability to handle multiple projects made a dramatic increase in the productivity level of our institution.”
“There is no better team than Web Design Technologies. They are one of the most dedicated professionals I have worked with. Their expertise in Web Development and Graphics Design is surely considerable.”
Accounts I run and have run.
Content plans, feed design, and reels. These are live links, so you can judge the work rather than take my word for it.
Running now
Past work