Every WhatsApp message, answered in seconds. Day or night.
Tarang gives your business an AI teammate on WhatsApp. It replies to chats and voice notes the moment they arrive, in Hindi, English or Hinglish, from your own information. It books the call, captures the lead, and hands your team only the conversations that need a human.
Runs in your browser. No signup to try it. Your number, your brand.
A customer messaged you at 11pm. They heard back at 11am.
By morning they had already messaged two of your competitors. One of them replied at 11:04pm and answered every question. Your offer was not worse. Your team was not worse. You were just eight hours late.
Most businesses do not lose customers in one big place. They lose a slice at every message that waited, every voice note nobody played, every "will get back to you" that never did.
Time to first reply
The same customer, three different outcomes.
The business that replies first usually gets the conversation. Not the one with the better product.
Do not take our word for it. Talk to it.
A live assistant trained on a real business. Ask it about services, pricing tiers, timings, documents you need. Send it a voice note. Ask it something it should not answer, like personal financial advice, and watch it politely refuse and offer a human.
Just like a real teammate picking up.
Send one in Hindi. It understands and answers.
Ask for guaranteed returns or a discount. It will not invent them.
Everyone bolts a chatbot on. We built the AI in.
AiSensy and DoubleTick are broadcast tools with a rule-based bot added on the side, and the real AI is a paid extra. Tarang is the other way around. The AI is the product. It answers open questions from your own documents, understands voice notes, remembers the conversation, and knows when to step back and call a human. The broadcasts, the team inbox and the templates are all here too. They just are not the clever part.
Answers from your knowledge, not a script
Upload your brochures, FAQs and policies. It answers from them and says "let me check with the team" when the answer is not there.
Chat and voice
It transcribes Hindi, English and Hinglish voice notes and replies in kind. Most tools ignore voice notes entirely.
Knows its limits
No prices it should not quote, no promises it should not make, no sensitive data collected over chat. Those conversations go straight to a person.
The whole WhatsApp desk, with the AI as the upgrade
Answers open questions, in chat and voice
The part nobody else does well. It reads the question in the customer's own words, or their voice note, and answers from your documents, in their language.
- Instant replies in Hindi, English or Hinglish
- Transcribes and answers voice notes
- Hands off to a human when it should
One inbox your whole team can work from
WhatsApp-style, with tags, notes and one-tap human takeover. Nothing is lost when a person leaves, the history stays.
- Assign, tag and add private notes
- Take over any chat from the AI in one tap
- Every conversation, tag and note kept
Broadcasts that feel personal, not like spam
Segment by tag or attribute, personalize per person, schedule ahead, and watch delivered, read and replied come in live.
- Segment and personalize per contact
- Live Sent, Delivered, Read, Failed analytics
- Schedule campaigns ahead of time
It answers from your documents, and only them
Upload what you already have. The assistant learns your business from it, and never invents an answer that is not there.
- Brochures, FAQs, price lists, policies
- Answers grounded in your content
- Update it any time, we retrain it for you
From "hi" to booked, without waking anyone up
A message lands
Chat or voice note, from an ad, your website button, a QR code or a saved contact.
Tarang has it
Straight from the WhatsApp webhook. No app to keep open.
It replies
In the customer's language, from your knowledge base, on brand.
It listens
If it is a voice note, it transcribes and answers as if they had typed.
It hands off
A negotiation, a complaint, a request for a human. Assigned to your team with the full history.
You take over
One tap in the shared inbox and the AI stands down.
The reply within seconds is the whole point. A message that sits unanswered is a customer deciding you are slow.
Nobody loses customers in one big place
They lose a slice at six small ones. Here is each leak, and how Tarang closes it.
Replied too late
Hours later they have already bought elsewhere.
Came in after hours
The 11pm and Sunday messages are often the serious ones.
Voice note ignored
Nobody played the 40-second Hindi voice note.
Same question, tenth time
Your team retypes the same answer all day.
Broadcast that felt like spam
One generic blast, low replies, opt-outs.
Follow-up that never happened
"Interested, will decide later" and then silence.
Chat lost when an agent left
The history walked out with the person.
Your best people did not join to answer
"what are your timings" fifty times a day
Tarang takes the repetitive questions, the after-hours messages and the voice notes. Your team gets a shorter inbox of conversations that actually need a human, each with the full history and the customer already half-qualified.
Tarang handles
- Instant first reply
- The repeat questions
- Voice notes and after-hours messages
- Qualifying and follow-up reminders
- Keeping every record
Your people always win at
- Building trust
- Reading hesitation
- Negotiation and closing
- The difficult conversation
- The relationship
| Today | With Tarang | |
|---|---|---|
| First reply | Minutes to hours | Under 5 seconds |
| Hours | Roughly 10 to 7 | Round the clock |
| Voice notes | Often ignored | Understood and answered |
| Repeat questions | Retyped all day | Handled automatically |
| Busy days | Inbox backs up | Hundreds at once, no queue |
| When someone leaves | History walks out | Nothing is lost |
The whole WhatsApp desk. The AI is the upgrade, not the whole thing.
Everything below works without AI. Turn AI on when you want it to answer open questions and voice notes from your own documents. You are never forced into it.
Shared team inbox
WhatsApp-style, with tags, notes, and human takeover.
Broadcasts
Segment, personalize, schedule ahead, watch delivered / read / replied live.
Templates
Buttons, media headers and carousels, submitted to Meta and tracked to approval.
Rule-based auto-replies
Greeting and away messages, business-hours replies, keyword answers. No AI, no per-message cost, always on.
Quick replies
Canned answers your team inserts in one tap.
Contacts and CRM
Tags, internal notes, custom fields, consent and opt-out handled.
Analytics
Message volume, campaign funnels, response times.
Your number, your brand
It replies from your verified WhatsApp Business number.
AI assistant (chat + voice)
Answers open questions instantly from your knowledge, in three languages, and understands voice notes.
Knowledge base
Upload documents; it answers from them, and only them.
Guardrails and handoff
It refuses what it should and routes those to a person.
Built around how people actually message in India
Speaks their language
Opens in English, switches to Hindi the moment they do, and stays there. It never guesses gender from a name.
Reads voice notes
The default way half your customers "type".
Respects the 24-hour window
Free-flowing chat while the window is open, an approved template to re-open it. Handled for you, the way WhatsApp requires.
Green tick, handled for you
We help you apply for the verified business badge, at no charge.
Your customers' trust is the asset. We treat it like one.
Opt-in, not cold blasts
You message people who agreed to hear from you. STOP is honoured instantly, every time.
It says it is an AI
Up front, so there is no trick to resent later.
Your data stays yours
Contacts, chats and documents belong to your workspace. Tokens are encrypted. We process under a written agreement and never sell or reuse your data.
WhatsApp-policy safe
We keep your number's quality rating healthy with good templates, pacing and opt-out handling.
We would rather show you one real business than a wall of stock testimonials. Investor Gurukul goes live shortly. This space holds their numbers: reply time before and after, conversations the AI handled, and messages captured after hours.
One believable story, with real figures, lands here.
What you get with Tarang that most providers do not give
Most WhatsApp tools hand you a login and a help article. We hand you a working assistant, set up and run with you. Here is the honest side by side.
| Tarang | A typical provider | |
|---|---|---|
| Setup and onboarding | Done for you, free | Free, but you set it up yourself |
| Managed service | First 6 months included, free | Support tickets, no hands-on management |
| WhatsApp message charges | Meta's exact rates, 0% markup | Often a per-message markup on top |
| AI assistant | Included: open questions in chat and voice | Rule-based bot; real AI a costly add-on |
| Voice notes | Understood and answered | Usually ignored |
| Languages | Hindi, English and Hinglish, built in | Often English-first |
You always pay Meta's own conversation rates from your prepaid wallet. We never add a markup on your messages.
One AI teammate costs less than one missed week of leads
Simple monthly plans, priced for the Indian market. 0% markup on WhatsApp conversation charges. You pay Meta's own rates from a prepaid wallet, and we add nothing on top. Service replies inside the 24-hour window are free. Start free for 14 days.
Annual billing, shown per month. Two months free.
| Starter₹1,500per month | Most popularGrowth₹3,000per month | Pro₹5,500per month | EnterpriseCustomtalk to us | |
|---|---|---|---|---|
| WhatsApp numbers | 1 | 2 | 5 | Custom |
| Team members (logins) | 3 | 10 | 25 | Custom |
| AI replies included / mo | 200 then ₹0.90 each | 1,000 | 3,000 | Custom |
| Team inbox + contacts / CRM | ||||
| Broadcasts + templates | ||||
| AI assistant (chat + voice) | ||||
| Knowledge base (RAG) | 1 document up to 5 MB | Unlimited | Unlimited | Unlimited |
| Scheduling + advanced analytics | – | |||
| Custom fields | 10 | 30 | 100 | Custom |
| API + webhooks | – | |||
| Integrations (Shopify, Woo, CRM) | ||||
| Roles & permissions | Basic | Full | Full | Full + SSO |
| Support | Chat & email | Priority chat + call | Priority chat + call, SLA | Dedicated manager |
| Start free trial | Start free trial | Start free trial | Talk to us |
Founding offer, limited
The first 10 businesses get their plan price locked for 12 months and a two-week pilot. Claim a founding spot.
0% markup wallet
WhatsApp conversations are billed at Meta's exact category rates (marketing, utility, authentication; service replies inside the 24-hour window are free), drawn from your prepaid wallet. We do not mark them up. We make our money on the plan and on AI, not on your message volume.
Add-ons, same for every plan
We are not a self-serve tool you sign up for and figure out alone. We set it up, launch it and run it with you. A smaller, hand-picked client list is how we keep that promise.
We connect your number, get you the verified green tick, build and submit your templates, load your knowledge base, wire your first campaign, and train the assistant on your business. Done for you.
Any updates, new documents, template changes, AI retraining or campaign help in your first six months, at no extra cost.
₹6,000 / ₹12,000 / ₹18,000 a year on Starter / Growth / Pro, only if you want us to keep actively updating and retraining it for you. Skip it and your platform keeps running exactly as it is.
Keeping it running is part of your subscription. The Care Plan is only for active changes and management, never for staying online.
Why AI is metered, not "unlimited": competitors advertise "unlimited chatbot sessions", which means rule-based flows that cost them nothing. A real AI reply has a genuine cost. We keep it honest: a generous bundle, then a low per-reply rate, so you never pay for AI you did not use and we never cut corners on quality.
The questions everyone asks
Do I need the AI to use this?
No. Every plan gives you the full WhatsApp desk on its own: shared inbox, broadcasts, templates, and rule-based auto-replies (greeting, away, keyword answers). The AI is an upgrade you switch on when you want it to answer open-ended questions and voice notes from your own documents. You only pay for the AI replies it actually sends.
So what is the difference between the auto-replies and the AI?
Auto-replies follow rules you set ("if they say PRICE, send this"). They are free and unlimited. The AI understands anything, in the customer's own words or voice, and answers from your documents. Use rules for the predictable, AI for the rest.
How do you connect my number? Do I need to be a Meta partner?
No. You keep your own WhatsApp Business Account under your own Meta account. You give us a secure access token once, we connect it, and we manage everything for you. Nothing about your account moves to us.
Do I need a new WhatsApp number?
A fresh number is cleanest, but we can migrate an existing one. It must not be active on the normal WhatsApp app at the same time.
How long to go live?
Usually a few days once your Meta business verification is through. We handle the number connection, templates and knowledge base with you.
Will it sound robotic?
No. It replies in short, warm, human lines, in your customer's language, and it tells them it is an AI up front.
What if it does not know something?
It says so and hands the chat to your team. It does not invent answers.
Is my data safe?
Your contacts, chats and documents stay in your workspace. Tokens are encrypted. We never sell or reuse your data.
What does WhatsApp itself cost?
Meta charges per conversation by category. You top up a wallet and see every charge. Service replies inside the 24-hour window are free.
Can I keep using my team?
Yes. The AI answers the routine and hands the rest to your people, who can take over any chat in one tap.
The next message is arriving whether you are ready or not.
Let it be answered in five seconds, in your customer's language, on brand, at 2am.