Should I send my ad traffic to my homepage?
Almost always no, and the reason has nothing to do with how good your homepage is. What a landing page does differently, and when
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Category: Performance Marketing
Why do my Facebook ads stop working after a week?
An ad that worked brilliantly and then died is usually not broken. It is one of four things, and only one of them is
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What is a good cost per lead?
There is no benchmark worth copying. How to work out your own number, and why the businesses that know it outbid the ones that
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How much should a small business spend on ads?
A framework that works backwards from what a customer is worth, rather than forwards from what you can spare. Including the minimum below which
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