Why does my Instagram get likes but no customers?
Engagement and buying are different behaviours from different people. Four reasons a popular account sells nothing, and how to fix each.
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Category: Social & Content
Does my business actually need video?
Video is the default advice and it is right less often than people assume. Where it genuinely outperforms, and where it wastes a budget.
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How do I write about my business without sounding like everyone else?
Most business writing is interchangeable, and the cause is not a lack of skill. Where the sameness comes from and how to write your
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Do I need to be on every social platform?
Being everywhere badly is worse than being one place properly. How to choose, and what to do with the accounts you are not using.
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What do I post when nothing is happening in my business?
The blank week is why most business accounts go quiet. Where the material actually comes from when there is no news.
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How often should a business post on social media?
Every answer you find is a number, and the number is the least useful part. What actually decides how often you should post.
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