Why do real estate leads go cold?
Most property enquiries are lost in the first hour, not in the ad account. What actually happens to a lead between the form and
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Notes on building things that work.
What we have learned building websites, brands, and campaigns. Written to answer the questions people actually ask us.
Should I measure enquiries or site visits?
The enquiry count is on every report and is the number least connected to a sale. What to measure instead, and why the switch
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Do I still need a website if I have Instagram?
A fair question with an honest answer, including when the answer is genuinely no. What Instagram does well, what it cannot do, and how
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How do I get my business to show up in ChatGPT and AI answers?
People are asking AI tools for recommendations instead of searching. Here is how those tools decide who to name, and what you can actually
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Seven questions to ask any web designer before you pay a deposit
Most website projects go wrong before any work starts. These seven questions take ten minutes and will tell you more than any portfolio.
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Who owns your website when the project ends?
Five things you should own outright, how businesses lose them without noticing, and the questions to ask before you pay anyone a deposit.
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Should you hire a web designer in another country?
The honest version, including when the answer is no. What actually goes wrong with cross border projects, how to protect yourself, and why the
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What does a website actually cost, and why do quotes vary so wildly?
Two quotes for the same website can differ by ten times. Here is what actually drives the number, what you get at each level,
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What running an NGO taught me about marketing
Ten years of trying to persuade people to fund something they will never see, and what it changed about how I approach client work.
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WordPress, Wix, Squarespace or Webflow: which should a small business pick?
An honest comparison, including when the cheapest option is genuinely the right one. What each platform is actually good at and what it costs
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