How much should a developer spend on marketing a project?
The percentage of revenue rule is where most project budgets start and it answers the wrong question. What actually decides the number.
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The percentage of revenue rule is where most project budgets start and it answers the wrong question. What actually decides the number.
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Most campaigns describe a building. Buyers are not deciding about a building. What they are actually weighing up, and why nobody addresses it.
Read →Tell us what you are working on and what it needs to achieve. We will come back with an honest view of what it takes.