When does a business outgrow an ordinary website?
The signs are operational rather than technical. Five moments that mean a normal website is no longer the right tool.
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Notes on building things that work.
What we have learned building websites, brands, and campaigns. Written to answer the questions people actually ask us.
Which parts of my business should I automate first?
Most automation projects start with a tool and fail quietly. How to find the jobs actually worth automating, and which ones to leave alone.
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What can an AI assistant on my website actually do?
Most website chat assistants annoy people and get switched off. The narrow set of jobs they do well, and the ones they should not
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Is content written by AI bad for SEO?
Google does not penalise AI writing, which is not the same as it being safe. Where the actual risk sits, and how to use
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How do I write about my business without sounding like everyone else?
Most business writing is interchangeable, and the cause is not a lack of skill. Where the sameness comes from and how to write your
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Do I need to be on every social platform?
Being everywhere badly is worse than being one place properly. How to choose, and what to do with the accounts you are not using.
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What do I post when nothing is happening in my business?
The blank week is why most business accounts go quiet. Where the material actually comes from when there is no news.
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How often should a business post on social media?
Every answer you find is a number, and the number is the least useful part. What actually decides how often you should post.
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