Should I send my ad traffic to my homepage?
Almost always no, and the reason has nothing to do with how good your homepage is. What a landing page does differently, and when
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Notes on building things that work.
What we have learned building websites, brands, and campaigns. Written to answer the questions people actually ask us.
Why do my Facebook ads stop working after a week?
An ad that worked brilliantly and then died is usually not broken. It is one of four things, and only one of them is
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Why is my website not showing up on Google?
Six reasons a site stays invisible, in the order worth checking. Most of them take minutes to diagnose and cost nothing to fix.
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What happens after your website launches?
Launch day is the start, not the finish. What genuinely needs doing in the first ninety days, what can wait, and what you should
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Where should a small business actually use AI?
Five places it genuinely saves hours, three where it quietly costs you, and the test that separates them.
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What should actually go on my homepage?
Six sections in a reliable order, what belongs in each, and the things almost every homepage includes that nobody reads.
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Why does my Instagram get likes but no customers?
Engagement and buying are different behaviours from different people. Four reasons a popular account sells nothing, and how to fix each.
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What is local SEO and how do I actually win at it?
For any business serving an area, this is the highest return work available and most of it is free. What actually moves local rankings,
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Will AI search kill my website traffic?
Some of it, and not the part you should care about. What is genuinely changing, what is being overstated, and what to do while
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What is a good cost per lead?
There is no benchmark worth copying. How to work out your own number, and why the businesses that know it outbid the ones that
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